praga · Alimentos con futuro
The future grows from small seeds.
Industry
Food
Legumes
Agricultural
Serivces
Rebranding
Positioning
Brand Strategy
Visual Identity
Verbal Behavior
Praga is an agro-industry company that has been dedicated to feeding a healthier future for 20 years. They work every day to be an active part in building new standards in the food industry.
A flexible rebranding for an honest brand of the land.
Praga aims to be the food brand of choice for the new generations. Along these lines, we developed a rebranding based on the strength of legumes, knowing that the company would be launching its products directly to consumers. This parent brand had to be flexible and robust enough to become a true house of brands.
We developed the evolution of a brand that represented a family group dedicated to agricultural production to become the identity of entrepreneurs in the food industry of the future.
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The design system expands from the logo, which subtly represents legumes, to a world of shapes and colors that complement the main orange. The shift from the brand's previous green to this disruptive orange was the most notable change to the visual identity.
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