La Parmesana
The brand that tastes like home.
Industry
Gastronomy
FMCG
Serivces
Rebranding
Lettering
Brand Strategy
Verbal Identity
Visual Identity
Branding ingredients
It is a pleasure to work for brands that we consume every day. Especially if they are typical of the culture we have lived in since childhood. We work on the brand strategy based on the simplicity of homes with the smell of homemade food. "Hogares con aroma a comida casera": In Argentina, that phrase has smell, flavor and truth.
Local taste in every word.
For the strategy and verbal identity of this brand, we composed phrases with particular care so that each word touches the Argentine essence and the aroma of homemade food.
For Argentine production with Argentine production
To work with expertise on a historical calligraphic logo for our country, we joined forces with YaniGuille&Co., three friends who are experts in quality and warmth at work. 🙂 🇦🇷
Under an exhaustive process of typographic analysis of the traditional La Parmesana logo, alternatives along the same line of design proposals were developed for the new one to impact and make the brand grow in recognition and legibility.
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We organize the pack system in colored envelopes for each type of product, arranging the information for legibility and, above all, brand recognition on the shelf.
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Little things have flavor, and that was an objective to transmit through all the identity. In the sauces line, the strength of visual assets was key to communicating flavor and practicality:
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