INFORAMA:
The news landscape.
Industry
News
Digital
Online news
Serivces
Strategy & Positioning
Naming
Visual identity
We were contacted from Catamarca, an Argentine province, to create the brand for a digital platform with varied, interesting, positive and quality content focused on creating real value for locals, giving them the complete panorama of the latest news in the province, country and world. A real panorama of information: a clue for the name we finally created.
Our solution:
The main objective of our delivery was to develop a brand that responds to the code of the journalistic industry and, at the same time, responds to all the needs of a native-digital brand: clear and legible typographic choice and a logo reduction feature for the length of its name.
