GROWIE
Changing the investment paradigm.
Industry
real estate
fintech
technology
digital
Serivces
Naming
Brand Strategy
Verbal & Visual Identity
A new (powerful) digital brand borns.
Under the brand idea that we developed, "real investment choice", GROWIE seeks to be the medium chosen by LATAM to invest in Real Estate in the United States.
With the experience of Fortune and the technology of Globant.
The partnership with Fortune International Group brings a wealth of real estate experience to Growie. With more than 40 years developing the most outstanding real estate projects. Together with Globant's innovative technology, Growie is more than an investment platform: it is a fluid, secure and intuitive experience. Globant's technological sophistication ensures that your investment process is not only reliable, but also simple.
Growie fosters borderless, tokenized, high-yield digital investments in prime real estate opportunities in the US.
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The Product
Growie is the bridge connecting the future of real estate digitization with the traditional market through a real estate tokenization model.
The Solution
We developed a brand solution that integrates the relaxed and digital strategy that the business needs together with a solid visual result created to fit in the real estate, investment and secure virtual world environments.
Accesible, frictionless & safe.
The three values that the branding had to reflect. The purpose of the conceptual platform was "Give you the power of choice.", as simple and powerful as that. That anyone can invest and -grow- by investing in Real Estate in the United States, that anyone can be a Growie.
The third color.
For highlights and calls to action, we add a digital swatch to the color palette that provides functionality and richness to the visual identity, in a moderate and subtle way.
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